A quick, simple guide of elements to look for when constructing a brand or logo
Vision
It begins with knowing why
you do what you do and an
idea of how you want to
present yourself
Consistancy
Your logo must be presented
in one common look.
Colour variations are great
depending on where and
what is being used for
Your logo and brand is a
reflection of you and easily
identifiable with your audience
Iconic
Versatile
The ability to be applied on
paper and online. Allowing to be scaled up or down with ease. When one logo can be separated into parts to create associated elements and shapes
Execution
Vector format only for
initial development, your
print suppliers will thank
you!