Brand Identity
+ Digital Abstracts
About
Hi! I’m Carlo, brand identity specialist and digital abstract artist.
My passion lies in providing a detailed, diagnosis and in-depth breakdown of your design needs in order to provide practical and effective solutions for your unique vision.
Since starting my own business over 6 years ago, I have forged a detailed and comprehensive design process simply focused on the unique needs of my clients. Alongside industry standard practices,
I believe in working closely with my clients and encouraging the expression of their ideas to create something unique and true to
their vision.
Just like great design, the process should be simple, versatile, and beautiful; but most importantly, it should reflect the vision of those behind it.
Portfolio
A quick, simple guide of elements to keep in mind when constructing a brand or logo
Vision
It begins with knowing why
you do what you do and an
idea of how you want to
present yourself
Consistancy
Your logo must be presented
in one common look.
Colour variations are great
depending on where and
what is being used for
Your logo and brand is a
reflection of you and easily
identifiable with your audience
Iconic
Versatile
The ability to be applied on
paper and online. Allowing to be scaled up or down with ease. When one logo can be separated into parts to create associated elements and shapes
Execution
Vector format only for
initial development, your
print suppliers will thank
you!