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Logo Design and Brand Identity

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VISUAL ID CHECKLIST

A quick, simple guide of elements to keep in mind when constructing a brand or logo

Vision

It begins with knowing why

you do what you do and an

idea of how you want to

present yourself

Consistancy

Your logo must be presented

in one common look.

Colour variations are great

depending on where and

what is being used for

Your logo and brand is a

reflection of you and easily

identifiable with your audience

Iconic
Versatile

The ability to be applied on

paper and online. Allowing to be scaled up or down with ease. When one logo can be separated into parts to create associated elements and shapes 

Execution

Vector format only for

initial development, your

print suppliers will thank

you!