
Graphic Design l Brand Identity l Digital Abstracts
VISUAL ID CHECKLIST
A quick, simple guide of elements to keep in mind when constructing a brand or logo

Vision
It begins with knowing why
you do what you do and an
idea of how you want to
present yourself

Consistancy
Your logo must be presented
in one common look.
Colour variations are great
depending on where and
what is being used for
Your logo and brand is a
reflection of you and easily
identifiable with your audience
Iconic

Versatile
The ability to be applied on
paper and online. Allowing to be scaled up or down with ease. When one logo can be separated into parts to create associated elements and shapes

Execution

Vector format only for
initial development, your
print suppliers will thank
you!