5 : Background

Originally started this project in 2013, re-branded to its current appearance in 2016.

Mintleaves Catering is full service catering company, the goal here is to convey hands-free for the customer,

chef and staff will take care of everything.

The main colour green was an obvious choice to align with the word mint, but also to represent fresh and organic.

Grey as a secondary colour is to represent the range of client base, from elegant events, corporate functions and family events.

5 : Background

Whitebox catering was looking for a brand strategy that clearly reflected their service.

I was given some key words to work with which were fresh and simple.
 

Using simple shapes to create the logo representing a plate and a box to signify packaged and delivered to customers.

At the same time, the all in one logo speaks to their convenience.

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