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5 : Background

Originally started this project in 2013, re-branded to its current appearance in 2016.

Mintleaves Catering is full service catering company, the goal here is to convey hands-free for the customer,

chef and staff will take care of everything.

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The main colour green was an obvious choice to align with the word mint, but also to represent fresh and organic.

Grey as a secondary colour is to represent the range of client base, from elegant events, corporate functions and family events.

5 : Background

Whitebox catering was looking for a brand strategy that clearly reflected their service.

I was given some key words to work with which were fresh and simple.
 

Using simple shapes to create the logo representing a plate and a box to signify packaged and delivered to customers.

At the same time, the all in one logo speaks to their convenience.

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